Web pages and web sites can be designed as static pages, or programmed to be dynamic pages that automatically adapt content or visual appearance depending on a variety of factors. Whatever the webpage demonstrates the design should be very attractive and make a visitor stick to the website. With growing specialization within communication design and information technology fields, there is a strong tendency to draw a clear line between web design specifically for web pages and web development for the overall logistics of all web-based services.
Purposing web design is a complex, but essential ongoing activity. Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding what content will be developed, are extremely important.
Use semantic markup that provides a meaningful structure to the web page. Semantic markup also refers to semantically organizing the web page structure and publishing web services description accordingly so that they can be recognized by other web services on different web pages. Standards for semantic web are set by IEEE.
Some of the important points to be noted out while designing
· Use a valid markup language that conforms to a published DTD or Schema. Provide text equivalents for any non-text components .For example using “Alt Attribute” in images. Use hyperlinks that make sense when read out of context. (e.g. avoid "Click Here.")
· Don't use frames
· Use CSS rather than HTML tables for layout.
· Author the page so that when the source code is read line-by-line by user agents (such as a screen reader) it remains intelligible.
Website accessibility is also changing as it is impacted by Content Management Systems that allow changes to be made to webpages without the need of obtaining programming language knowledge.